Privacy Policy

1. Who we are

Signal Bloom is a digital marketing and web design service for UK tradespeople, operated by Henry Powell, based in Oxfordshire, United Kingdom.

Contact: hello@signalbloom.co.uk

For the purposes of UK GDPR, Signal Bloom is the data controller for the personal data we process.

2. What data we collect

When you submit the free digital audit form on our website, we collect:

• Your name
• Your business name
• Your trade or profession
• Your phone number
• Your website URL (if provided)

We do not collect payment information. We do not use advertising pixels or marketing cookies. We use Google Analytics 4 to measure site usage — see Section 7 for full details.

3. Why we collect it

We collect your data for one purpose only: to prepare and deliver a free digital audit of your business's online presence and to follow up with you about Signal Bloom's services.

Our lawful basis for processing this data is legitimate interests — specifically, our legitimate interest in providing the service you have requested, and your legitimate interest in receiving it.

4. How we store and protect your data

Form submissions are processed via Formspree, a third-party form service, and delivered to our secure email inbox. Formspree processes data in accordance with their own privacy policy and GDPR compliance framework.

Your data is stored within our email system and is not transferred to any other third parties, sold, rented, or shared for marketing purposes.

We take reasonable technical and organisational steps to protect your personal data from unauthorised access, loss, or disclosure.

5. How long we keep your data

We will retain your contact information for as long as is necessary to provide our services or as long as we have a legitimate business reason to do so. If you ask us to stop contacting you or to delete your data, we will do so promptly (see Your Rights below).

6. Your rights under UK GDPR

You have the following rights regarding your personal data:

• Right of access — you can request a copy of the data we hold about you
• Right to rectification — you can ask us to correct inaccurate data
• Right to erasure — you can ask us to delete your data
• Right to restrict processing — you can ask us to limit how we use your data
• Right to object — you can object to our use of your data at any time
• Right to portability — you can request your data in a portable format

To exercise any of these rights, email us at hello@signalbloom.co.uk. We will respond within 30 days.

7. Cookies and analytics

This website uses Google Analytics 4 (GA4) to measure how visitors find and use our site. GA4 uses cookies to collect anonymised usage data including pages visited, time on site, and how you arrived at the site. IP anonymisation is enabled — we never receive your full IP address.

We do not use advertising pixels, remarketing tags, or any third-party tracking beyond Google Analytics. We do not use cookies for marketing or profiling purposes.

A cookie notice is displayed on your first visit. You can withdraw consent at any time by clearing cookies in your browser settings. GA4 data is processed by Google in accordance with their Privacy Policy.

8. Links to other websites

Our website may contain links to third-party websites (such as example portfolio sites). We are not responsible for the privacy practices of those sites and recommend you read their own privacy policies.

9. Complaints

If you are unhappy with how we have handled your personal data, you have the right to lodge a complaint with the UK's supervisory authority:

We would, however, appreciate the chance to resolve any concern directly before you contact the ICO. Please email us first at hello@signalbloom.co.uk.

10. Changes to this policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date at the top. We recommend checking back periodically.